Mercedes-Benz — @MBUSA
Currently overseeing all the work that millions (6.5 million, to be exact) of Mercedes fans see every day across their social channels.
TYPE: SOCIAL — ROLE: CREATIVE DIRECTOR — AGENCY: MERKLEY+PARTNERS
Kids With Questions
Kids have questions. Even more so during the holidays. Luckily, Mercedes and the new MBUX Voice Assistant have all the answers. Director: Ben Strang
Uninterrupted
One full charge. One blank canvas. That was the challenge for digital artist, Sanithna Phansavanh and the fully-electric EQE SUV. Director: Josh Hayward
Maybach Moments
True luxury begins the moment you’re comfortable being your true self… most likely in the new Mercedes-Maybach. Director: Gabe Yeh
Maybach Night Series
What started as a typical social shoot turned into a full vehicle launch spot for the new Maybach S-Class Night Series. Director: Julien Lasseur
Photography Program
Part of running social is regularly collaborating with talented photographers for vehicle launches, special events, and celebrity ambassador shoots.
Digital Light Orchestra
How do you showcase all the different lights of the EQS during the holidays? By turning them into a perfectly synchronized orchestra. Director: Aggressive.tv
Always-On Content
Social media moves fast, and keeping up means constantly feeding the content machine. Here are a few examples of how always-on content keeps things going.