MERCEDES-BENZ
LUDACRIS KRINGLE

When Santa got sick, officials at the North Pole reached out to Mercedes-Benz headquarters in Atlanta for backup. What happened next became known as the Ludacrismas miracle, rolled out as a campaign with a four-part video series, teasers, and supplemental videos.

TYPE: SOCIAL — ROLE: CREATIVE DIRECTOR — AGENCY: MERKLEY+PARTNERS